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Starbucks favors own Mobile Ordering Solution over Square Order

Posted by Narvin Seemungal on December 22, 2014 in

Narvin Seemungal

Starbucks has opted to develop its own mobile ordering solution over using Square Order, an app that allows patrons to pay for an order before arriving at a store.

Starbucks is an investor in Square and also uses the company as its payment processor.

“Square continues to be an important partner to us, and we continue to collaborate with one another in a number of strategic areas for the business. We do not plan to adopt Square Order. Given our leadership in mobile payment, we opted to build our own mobile ordering solution, leveraging our own mobile app and world-class loyalty program,” said Maggie Jantzen, a spokesperson for Starbucks.

Square Order performs a function similar to Starbucks’ own mobile ordering service which is being tested in South Korea and Portland, Oregon. Starbucks is pursuing other mobile commerce initiatives to build on the success of its mobile payment app and will likely soon support Apple’s mobile wallet, given Apple Pay’s broad early impact on the retail mobile payment market.

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